HOT Take: Content Virality (alone) Might Be Overrated
Stanley Kan Stanley Kan

HOT Take: Content Virality (alone) Might Be Overrated

Hot take: virality alone is overrated. I felt it after sitting through a free webinar at 6am that promised to unlock the secrets of going viral, and delivered the same recycled formula everyone already knows: clean hook, quality content, differentiate yourself. One case study was a guy who blew up for failing to make his school's basketball team. Nobody in that room asked the question that actually matters… virality for what? Reach without purpose is just noise that happens to travel…

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